It is now 2009 and we are celebrating 10 years in business. We have seen many toy stores come and go over the past ten years and we are very grateful for the opportunity our customers have given us over the last 10 years. We look forward to providing you with the best toys and top notch service for many more years to come!

     uTOYpia is a leading Web-based retailer focused primarily on children's products. We are a Wisconsin corporation formed in 1999 with the idea that shopping online should be an easy and pleasant experience!

     By combining our expertise in children's products and our commitment to excellent customer service with the convenience of Internet retailing, we are able to deliver a unique and fun shopping experience to consumers in the United States. Our online store offers a vast array of competitively priced products.

     Our Web site features detailed product information, helpful and useful shopping services, and innovative merchandising through easy-to-use Web pages. In addition, we offer customers the flexibility of shopping 24 hours a day, seven days a week, with reliable and timely product delivery.

     We understand that our customers expect fast and great service! At uTOYpia you can always get in touch with us during our phone hours or via email.