About Us

uTOYpia is a family run business. We opened our retail store in 1999 on Monroe Street in Madison, Wisconsin. In 2002 we began construction on a new warehouse and store in the small town of Eagle, Wisconsin where we remain today. Customer service is our number one priority. Unlike the big box stores we truly do care about our customers. We do everything possible to make shopping at uTOYpia an easy and pleasant experience.

uTOYpia sells Educational Toys and Educational Products that help stimulate learning for both adults and children. The products presented are of the highest quality; designed by companies that are dedicated to develop products that stimulate reasoning and creativity as well as motor skills. Such toys and products are always exciting and continually inspiring new discoveries and inventions.

Our first impulse as human beings in terms of learning is to play. Through play we begin to experience life. Educational Toys are essential in promoting vital skills that will be useful throughout life. Our goal is to present toys and educational products that continue to bring the joy that is associated with play that in turn stimulates learning.

We understand that our customers expect fast and reliable service! At uTOYpia you can always get in touch with us during our phone hours or via email.

We are located at:

W355S8968 Godfrey Lane

Eagle, WI 53119

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